Recommend events specific to brand / product category / seasonįorecast along with buyers / retail operations on the increase in footfall sales during the promotionsĮnsure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the Image of the Brand and targetthe appropriate audienceĮnsure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings)Įnsure that the outdoor media communication is replaced regularly with images and captionsĬo-coordinate with the territories and the brand's agencies as necessary on the media advertising Recommend store promotions in consultation with buyers/ retail operationsĮnsure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectivesĭevelop/maintain a website for the brand that is in line with brand image United arab emirates 0 united arab emiratesĭevelop Concept/ Brand attributes and positioning strategy in line with the Concept objectivesĮnsure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories
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